Terms and Conditions of Use — Brandquatch

Last updated: August 26, 2026

1. Who we are

Brandquatch is a service operated by Werner Fett Studio SpA (Chilean Tax ID / RUT 78.235.434-5, hereinafter "WFS", "we"), domiciled at El Trovador 4280, office 307, Las Condes, Santiago, Chile. These Terms govern the use of the Brandquatch platform (the "Service"), accessible at brandquatch.com and its subdomains.

By creating an account or using the Service, you accept these Terms. If you do not agree, do not use the Service.

2. What the Service is

Brandquatch is an AI-assisted brand governance tool. Depending on the plan you're on, the Service includes:

  • Diagnostic: a questionnaire that produces an indicative report on a brand's coherence.
  • Brand DNA: a structured document describing a brand's strategy, voice, visual system, and messaging, built from material the user provides (brandbook, website) or from a guided questionnaire.
  • Reviewer: evaluation of text or image pieces against the declared Brand DNA.
  • Audit: comparison of the declared Brand DNA against real external evidence (website, public presence), where included in the plan.
  • Other features as described on the current pricing page.

The Service uses third-party AI models (currently, the Anthropic API) as its execution engine. The criteria applied — what is measured, how it's weighted, what counts as a deviation — belongs to Werner Fett Studio: the rubrics, thresholds, and verdicts the Service produces are encoded from the methodology the studio uses with real clients, not a generic internet average or a random model output.

That doesn't change what remains true: results are indicative, do not constitute professional branding, legal, or any other infallible advice, and we do not guarantee their accuracy, completeness, fitness for a particular purpose, or that they will produce a specific business outcome. Brandquatch is a tool that supports judgment, not a replacement for it — the final call on your brand is always yours.

3. Accounts

To use most of the Service's features you need to create an account with a valid email address. You are responsible for keeping your password confidential and for all activity that occurs under your account.

You must be 18 or older (or the age of legal majority in your jurisdiction) to create an account.

4. Plans, pricing, and payments

Available plans, their prices, and each plan's usage limits (monthly reviews, number of brands, etc.) are described on the current pricing page at brandquatch.com, which may change over time. The free plan ("Free") has the limitations described there.

Payments are processed through a third-party payment provider (currently Paddle, acting as Merchant of Record). WFS does not directly store your card data. By subscribing to a paid plan, you authorize the corresponding recurring charge until you cancel your subscription.

Cancellation and refunds

Cancellation and refund terms, for both subscriptions and one-time payments, are in the Refund and Cancellation Policy.

5. Acceptable use

You may not use the Service to:

  • Upload or process illegal, defamatory content, or content that infringes third-party rights.
  • Attempt to breach the Service's security or access accounts that aren't yours.
  • Use the Service to train competing AI models, or for purposes other than managing your own brand.
  • Resell or redistribute the Service without WFS's express authorization.

We reserve the right to suspend accounts that violate this section.

6. Intellectual property

Your content: the Brand DNA, the pieces you upload, and any material you enter into the Service remain your property (or that of the brand it represents). You grant us a limited license to process that content solely to provide you the Service.

Our software: the Brandquatch platform, its code, design, and the "Brandquatch" mark are owned by WFS. These Terms do not grant you any rights over them beyond use of the Service.

7. Use of third-party artificial intelligence

Brandquatch processes the content you enter (text, images, brand information) through the Anthropic API (Claude) to generate and evaluate results. This involves a transfer of data to a provider with infrastructure outside Chile. See our [Privacy Policy] for more detail on this processing.

8. Limitation of liability

The Service is provided "as is". The diagnostics, scores, and verdicts it generates apply Werner Fett Studio's own criteria, rubrics, and methodology, executed through artificial intelligence: it is the studio's real, expert judgment encoded, not a generic internet average or a random result. The fact that the criteria are real and proprietary doesn't make them infallible or a substitute for your own judgment — to the maximum extent permitted by Chilean law:

  • We do not guarantee that applying that criteria to your particular brand will produce any specific business outcome. Brandquatch is a tool that supports judgment, not a replacement for it, and the final decision about your brand is always yours.
  • We do not guarantee that AI-generated results are accurate, complete, or error-free, or that they constitute infallible professional advice of any kind — branding, legal, or otherwise.
  • We are not liable for business, brand, or other decisions you make based on the Service's results.
  • To the maximum extent permitted by law, WFS's total economic liability to a User, for any cause related to the Service, will not exceed the amount that User paid in the three (3) months prior to the event giving rise to the claim. This limitation does not apply to damages caused by WFS's willful misconduct or gross negligence, nor to anything Chilean law establishes as non-waivable.

9. Modifications

We may modify these Terms or the Service at any time. Substantial changes will be communicated at least 30 days in advance by email or notice on the platform. Continued use of the Service after a change implies your acceptance.

10. Governing law and jurisdiction

These Terms are governed by the laws of the Republic of Chile. Any dispute will be submitted to the ordinary courts of justice of Santiago, Chile.

11. Contact

For questions about these Terms: wfett@icloud.com.