Your brand is
coherent.
Is it also
worth it?
We measure two things no other software measures together: whether your brand is a system or an accident, and whether it dares or hides. Then we check every piece you publish against your own DNA.
Rarely seen · always watching
A brand can be perfectly coherent
and perfectly forgettable.
All brand software measures the same thing: compliance. Does this piece follow the manual? Is this color in the palette? Consistency police. The problem is that obedience doesn't build brands — it keeps them tidy while they disappear.
COHERENCE
Are you a system or an accident? Whether your pieces build on each other or cancel each other out.
EDGE
Do you dare or do you hide? How much risk your brand takes relative to its category. No one else measures this, because no competitor is a studio with an opinion.
Four steps.
Then, permanent watch.
Diagnosis
15 questions and your position on the map. Free, no card.
Brand DNA
Upload your manual or build your profile. Your voice, your rules, your markets.
Reviewer
Paste any piece. Score, cited findings and a correction in your voice.
Audit
What you say against what you do. Your real site and channels.
Five vital signs.
None of them lie.
They read in order, and that order is the diagnosis: a brand that isn't understood doesn't need more content. A coherent one with no edge doesn't need discipline — it needs courage.
Every brand has a shape · the salmon vertex is the one that's failing
Being correct isn't enough.
You also have to be worth it.
Your diagnosis places you in one of four territories. Most discover they live in Correct and forgettable: flawless, invisible.
And since the map keeps your history, you see the shift. A brand that gains coherence and loses edge over six months tidied up the house and turned off the music — good to know in time.
Everything paid by card
is 100% automatic.
ESSENTIAL
One brand, the essentials to stop improvising.
- 1 brand · 1 market
- 150 text reviews a month
- 2 editors · 5 read-only
- Annual audit
- No image reviewer
- No benchmark
PRO
The full system: image, competitors and quarterly audit.
- 3 brands · 5 markets each
- 600 reviews + 100 image reviews
- 10 editors · unlimited read-only
- Quarterly audit
- Benchmark of 3 competitors
- API · 1,000 calls
FULL
Self-service ceiling: no caps, guardian inside your own tools.
- 5 brands · unlimited markets
- Unlimited use*
- Unlimited users
- Monthly audit + live alerts
- MCP: the guardian in your ChatGPT
- White-label reports
*Unlimited use subject to fair-use policy · additional brand from $35/mo
Human judgment is sold separately: curated audits and projects with Werner Fett Studio.
Guardian Audit
What your brand does, not what it says. Your real site and channels against what you declared.
Quatch Origen
No written strategy? Build it yourself, guided, and walk away with a brief ready for any designer.
Audit PRO
All of the above, reviewed and signed by Werner Fett Studio, with a 60-minute session.
Software measures obedience.
A studio tells you if you're worth looking at.
BrandQuatch was made by Werner Fett Studio, a branding studio in Santiago, Chile. The rubrics, thresholds and verdicts aren't an internet average: they're the criteria of a studio that does this for real clients, codified.
That's why the guardian dares to tell you your brand is correct and boring. No software would.
"Your brand doesn't make mistakes. It also doesn't leave a mark. The first is harder to achieve — so you're halfway there, not at the start."
— BrandQuatchFifteen questions.
A verdict you won't forget.
Free, no card, three minutes. At the end you'll know which quadrant your brand lives in — and whether that works for you.
Diagnose my brand